But when it did, it did so with a flourish, attracting 100,000 followers in its first week on the platform. Now, Crocs has more than half a million followers. Crocs is using TikTok not only to reach its fans and customers, but also to reinforce the brand’s position as a fun, playful, versatile footwear option.
Tik Tok has by far the most amazing distinct algorithm that anyones ever seen, even Facebook, Instagram, and Youtube can’t compete. The algorithm analyzes your content and ranks it based on many factors like engagement, visuals, audio, text, captions, sounds, language, you get it.
Which is all great, but can be terrible if you have no idea what you’re doing. Luckily, we know everything about Tik Tok and I mean absolutely everything about the Tik Tok algorithm and how to rank accordingly based on your intentions. It’s absolutely critical for your brand to rank highly on Tik Tok’s search engine or you’ll miss out on millions of customers.
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